Preparation for the labor market
What do companies need?
Financial strategies
What is the importance of studying the market?
Market study is the process of systematically collecting, interpreting and analyzing data and information about the target market and its needs, and studying competitors. In addition to studying actual or potential consumers, their behaviors, and their geographical location, all using analytical methods and approaches.
Investment planning
Identify opportunities
Market studies help you find and identify good opportunities to benefit from in reaching a new segment of potential customers and converting them into permanent customers. And understand what they like and dislike about services or products currently available in the market. These ideas and information help you provide a better service or product than competitors in order to win the largest possible market share.
Reducing risks
market study
Conducting a market study and collecting the largest amount of necessary data and information contributes greatly to reducing the risks that you may face and to determining whether your service or product is of benefit and meets people’s actual needs. Including wasting your effort, time and money in building a service or product that the market does not need and for which there are no real customers.
Identify opportunities
Economic situation
Market studies help you find and identify good opportunities to benefit from in reaching a new segment of potential customers and converting them into permanent customers. And understand what they like and dislike about services or products currently available in the market. These ideas and information help you provide a better service or product than competitors in order to win the largest possible market share.
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Polls
Market surveys
It is the most common market study technique and is usually used to conduct preliminary studies. Surveys often take the form of questions delivered via email or direct mail to target customers, and are easy, simple, and low cost.
